Launched in 2013, by New York fashion photographer Randall Bachner, Marrakshi Life embraces comfort and craftmanship. Taking key style elements from the traditional Moroccan wardrobe, an in-house team of local artisans helps create original, contemporary, and wearable design pieces.
When Yves Saint Laurent discovered the vibrant, artistic culture of Marrakech in 1966, he began a love affair with the country, and found Morocco to be the perfect creative oasis workspace. Fast forward more than half a century, and a new generation of design-oriented creatives are re-discovering Marrakech.
Using the skill of traditional Morrocan weaving practices and a desire to take this sartorial heritage forward, Marrakshi Life uses ancient techniques to create clothing that is authentic yet with a fashion-forward urban twist.
Randall is committed to supporting responsible manufacturing via sustainable, low impact production methods. He describes his atelier in Marrakech as a community rather than a factory. Visitors to Marrakshi Life can experience the family feel whilst viewing the whole process from textile creation to finished design.
Marrakshi Life is at the forefront of androgenous, unisex fashion and leading the way in sustainable, slow fashion practices.